Case Study #1
TBD
The problem
1-2 sentence summary
What I built
1-2 sentence summary
The result
Key number rendered as a Proof Marker
How it stays safe
One sentence with sage green dot
AI automation for regulated health niches
Where 12+ years in health marketing meets AI and automation
Ethical, evidence-based builds that save time, save money, and ship ROI. For health, alternative health, and patient-advocacy brands.
Book a call
Let's see how I can help
matt clarke / ai builds internal AI automation for health and alternative health businesses. Wellness clinics and spas. Alternative and experimental health providers. Patient-advocacy organizations. Brands selling health-focused physical or information products. Anywhere medical claims, patient data, and ad-platform rules actually matter and moving fast and breaking things is malpractice.
I run my own marketing operation across three brands, build the tools we use to operate, and then help other operators do the same in their businesses. No customer-facing chatbots. No hype. Internal tools that save time, save money, and ship ROI, built by an operator with 12+ years in regulated health marketing and a decade running patient-advocacy lead generation.
What I build
Internal operator tools. Not customer-facing chatbots.
Your patients, clients, and leads keep talking to humans. Your team just gets a smarter back office.
- Lead triage that reads 200 inbound a day and routes the 12 worth calling.
- Document processing that turns intake forms and PDFs into a workflow your team can actually use.
- Reporting that surfaces the numbers your media buyer needs by Tuesday morning, not Friday afternoon.
- Compliance-aware workflows that keep humans in the loop where the rules say humans need to be in the loop.
If the build does not save hours, save dollars, or close cases, I will not ship it.
Recent case studies
Shipped builds. Specific numbers.
Shipped builds. Specific numbers. Compliance limits I had to design around. New case studies ship monthly.
First case study ships May 31. If you want the walk-through before then, book a call and I will run you through the build live.
Who I work with
Three verticals. The boundaries are deliberate.
I don't take work outside them.
Health and wellness
Clinics, spas, telehealth, supplement and physical-product brands, health information products like books, courses, and video programs. Anywhere a patient or customer's name, diagnosis, or contact information lives in your system. Internal tools that respect HIPAA-adjacent realities and never replace a human conversation with a bot.
Alternative and experimental health
Cellular therapy, integrative medicine, novel modalities, quality-of-life and well-being programs. The space conventional medicine has not gotten to yet. Lead generation for people looking past the standard of care, with the compliance discipline that space requires.
Patient advocacy and disease-specific
Cancers, degenerative diseases, birth defects, complex diagnoses. This is where most of my last decade lives. The constraints are tightest here, and the upside on getting it right is biggest.
Why operators hire me
Three reasons, in order of how often they come up on a first call.
12 yrs
In health marketing
I've been writing copy, buying ads, and running funnels in regulated niches since before the current AI cycle started. The "ethical and compliance-first" line is not a positioning move. It is the only way I know how to operate.
10 yrs
In patient-advocacy lead generation
Cancers, degenerative diseases, birth defects. The hardest niche I work in. Strict ad rules. Long sales cycles. High-stakes leads. If a build works here, it works in your easier health niche too.
$6.5M+
Ad spend operator
I am the head of marketing at Performance Marketing Group Limited. PMG ran $6.5M+ in paid media in 2025 across five active Google Ads accounts, with most spend concentrated in three. Profitably. The tools I build through matt clarke / ai solve problems I have inside PMG first, not problems I read about. You are buying an operator with a live ad budget every month, not a consultant who learned AI from a YouTube playlist.
FAQ
Common questions.
What is matt clarke / ai?
matt clarke / ai is a one-operator AI automation practice for health, alternative health, and patient-advocacy brands. I build internal tools for clinics, wellness brands, alternative-modality providers, and disease-specific lead generation operations. Not customer-facing chatbots. The practice is run by Matt Clarke, an operator with 12+ years in regulated health marketing and a decade running patient-advocacy lead generation.
Who do you build for?
Health and wellness clinics, alternative and experimental health providers, patient-advocacy organizations, and brands selling health-focused physical or information products. Most of my clients are 5 to 50 person operations with a head of marketing or an owner-operator who is doing too much by hand. If you have a regulated health audience and you are tired of AI hype that won't work for your niche, you are in the right place.
What is the difference between your AI builds and a chatbot?
A chatbot replaces your team's conversations with a bot. I do the opposite. I build internal tools that read your inbound, organize your data, and surface the few items your humans should actually act on. Your patients, clients, and leads keep talking to humans. Your team just gets a smarter back office.
How do I work with you?
Book a call. 30 minutes, no pitch deck. Tell me what you are trying to fix and I will tell you if I can help. If we are a fit, I scope the build and quote it. If we are not, I will tell you that too and point you somewhere useful.
Want to see if this fits your practice?
30 minutes. No pitch deck. Tell me what you are trying to fix and I will tell you if I can help.
Book a call
Let's see how I can help